The MG marque
is quintessentially British and enjoyed a revival in the 90s with the
success of the MGF.
ACTION COMMUNICATIONS, working with Tula Bags Ltd, was asked to devise
a retail promotion featuring their MG branded soft luggage collection.
We agreed on a Prize Draw offering a weekend break at the prestigious
Cameron House hotel in Scotland and including the use of an MG.
In addition
to providing the artwork for all the promotional material we devised and
produced PoS back-up for participating retailers and administered the
Draw, including filtering out the hundreds of multiple entries which professional
competition entrants insisted on submitting.
Top brands jealously guard their image integrity. We have also produced
imagery for other leading names.