is a field that will find the average citizen's eyes glazing over. Tax
law is a highly specialised area.
ACTION COMMUNICATIONS, working with Abbey Tax Protection - specialists in minimising the financial risks of tax inspections - was asked to produce a newsletter for accountancy clients.
Our first task
was to convince the client they should think big on what was a very tight
budget. With no funds for outside photography or complicated artwork the best
solution was to create a dramatic cover image in-house. First, I picked a
strong name for the title, inspired by existing imagery: The Wasp. In all,
I created a series of four cover images relying intensively on Photoshop.
This was the full colour, gloss-laminated wrapping for the utilitarian, two-colour
All clients have a wish to achieve high quality at a low cost. Our belief is that by saving the clients money we build solid foundations for the future.